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Oce announce VarioPrint 4120 and 4110 black and white printers for mid volume marketing communications October 27, 2008

Posted by Julian Bradder in Uncategorized.
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Océ today announced the launch of the new Océ VarioPrint® 4000 series of cutsheet printers, designed to close the gap between light production and very-high-volume production. Print operations can now leverage functions and productivity typically available only with higher-volume machines.

The 120 ppm Océ VarioPrint 4120 and the 106 ppm Océ VarioPrint 4110 black-and-white digital printing systems are designed for environments that print between 100,000 and 1,500,000 pages per month, with peak volumes up to 2,500,000. The systems bring sophisticated printing, copying, scanning and finishing to commercial and in-house printshops and printrooms. Enjoy accurate, reliable Océ CopyPress printing combined with seamless integration into the workflow of the most demanding production printing environment.

Full Colour Variable Printing and its use in one to one marketing October 18, 2008

Posted by Julian Bradder in Uncategorized.
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Colour printing is now viable. Over the last 4 – 5 years, offerings from the likes of Xerox and OCE have brought down cost per page and enabled efficient full colour printing at fairly high production speeds.

However, whilst cost per page is lower than it has been, some users of full colour printing are estimating that costs can still be up to 4 times as high as straight forward monochrome transactional printing. This suggests that judicious use of colour should be a consideration.

There have been a number of challenges with colour printing in a variable data environment. Getting the colour right not the least of them. One of the bigger challenges specifically with variable printing is the fact that each printed image changes. This means that all the graphics have to be loaded with each page, and in full colour, graphics are what you want. With a colour graphic likely to be anything between 5 and 15mb and with the potential for a number of these on the page, you can see the performance drag on big variable print runs.

Now, with printers and print streams supporting the concept of object embedding, it is now possible to overcome this barrier meaning that full colour customer communications can be a reality.

It seems that it is all about careful use of colour. Too much and you lower the value of the document, too little and things don’t seem right. Perhaps the answer is to deliver print streams by market segment. So those with the most to spend get the high quality colour documents those with little growth potential receive the old style monochrome documents.

One thing for sure is that full colour will improve response rates and customer loyalty. Breakdown of bills using summary pie charts, graphs and other illustrations in full colour is useful for the customer and helps them to better understand how to work with you. On page promotions will certainly get better results with the opportunity to place beautiful graphics that sell your product in the best possible way.

Combine full colour printing capability for variable print with the latest capabilities in one-to-one document creation software  and you can see that we are on the verge of an exciting new era in high volume transactional output.