The Document Projects Customer Communications Management Maturity Model October 29, 2008
Posted by Julian Bradder in Uncategorized.Tags: customer communications management, document projects, marketing communications, maturity, process, software
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Illustration of relative maturity of software and processes in Customer Communications Management
Just a quick one that I put together last night. Whilst not comprehensive and we could move things around a little more, the diagram above illustrates the maturity of some of the key components of customer communications management. This one doens’t focus upon e-mail and some of the newer communication channels so much but rather, the major elements of the customer communications management process.
On the right, we start with document composition – it has been around a long time and move to the left towards the evolving concepts.
The diagram isn’t faultless and I’ll be evolving it some more in the coming weeks.
Click to see it full size.
Document Projects. Marketing & Customer Communications Management 