Sticking with Email Marketing in 2009 October 22, 2008
Posted by Julian Bradder in Uncategorized.Tags: brand, budget, business, customer communications management, email marketing, management, marketing, response
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A study by eMetrics Marketing Optimisation found that 86% of respondents intend to continue or raise their existing levels of expenditure on email Marketing.
The other interesting finding from the report was that email marketing is the least likely marketing method likely to experience a drop in budgets.
What the report doesn’t reveal however whether this is because it is simply a relatively cheap form of marketing or whether the response rates are particularly high.
What this does underscore is the need for companies to have an integrated approach to their customer and prospect communications approach. It is important that communication channels work together in a synchronous way, a manner that supports the messages of each channel, and that establishes your companies brand identity with prospects as well as customers.
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