10th November – First in a two week series about Customer Communications Process Management October 20, 2008
Posted by Julian Bradder in cross selling, customer relationship management, document management, etl software, Uncategorized.Tags: automated document factory, business, business process management, campaign management, customer communications management, customer relationship, document management, document projects, marketing, multi channel communcations
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There is a lot of talk about technology in Customer Communications Management. I want to talk about the process side of CCM. How does it all glue together. What’s involved?
document projects starts its first series article on 10th November. From setting campaign objectives, to making sure that inserters finish every envelope to getting your promotion and message buzzing in cyberspace.
Process Description
Each day, I’ll be looking at key process steps and the controls and discipline needed around them to ensure that the overall customer communications management process functions.
I’m not promising anything definitive here but do hope that it will provide guidance as to the areas that your company will need to think about in updating its customer communications management approach.
Let’s throw this one up for discussion. Starting Monday, 10th November 2008.
I would be delighted if you bookmarked document projects, subscribe and make a note in your diary.
News Item – Entropy, Extract Transfom & Load for unstructured data September 25, 2008
Posted by Julian Bradder in Alfresco, Content Manager On Demand, EMC Documentum, etl software, Filenet, IBM DB2, Interwoven Team Site, Microsoft Sharepoint, OpenText.add a comment
HP Trim Connector works with Alfresco, EMC Documentum, Filenet, Open Text, IBM DB2 Content Manager On Demand, Interwoven Team Site and Microsoft Sharepoint.
http://www.newswiretoday.com/news/40288/
Customer Management using Document Management – Truly Enterprise Software September 24, 2008
Posted by Julian Bradder in crm, document management, enterprise data management, etl software, extract transform load software.add a comment
The utilisation of Outbound Document Management as part of your enterprise IS and customer management strategy is fundamentally important.
Outbound Document Management offers customer communications opportunities that are significant. By leveraging the data within you enterprise systems, it is possible to communicate with each of your customers on a one to one basis. It is possible for organisations to speak with each of it’s customers with relevance. Speaking to customers with relevance means that they are likely to be interested in what you offer and that you can deliver information that is valuable to the customer.
In order to construct a document, the engine of this process will be a document composition or document creation platform. This engine is relatively simple. It takes data and from observation of data follows a set of rules to create a printable document.
Therfore, the first building block in communicating with your customer is actually data. The big question therefore is how do you harness data to enable this ‘relevant’ discussion with your customers?
Document Projects. Marketing & Customer Communications Management 