10th November – First in a two week series about Customer Communications Process Management

There is a lot of talk about technology in Customer Communications Management. I want to talk about the process side of CCM. How does it all glue together. What’s involved?

document projects starts its first series article on 10th November. From setting campaign objectives, to making sure that inserters finish every envelope to getting your promotion and message buzzing in cyberspace.

Process Description

Each day, I’ll be looking at key process steps and the controls and discipline needed around them to ensure that the overall customer communications management process functions.

I’m not promising anything definitive here but do hope that it will provide guidance as to the areas that your company will need to think about in updating its customer communications management approach.

Let’s throw this one up for discussion. Starting Monday, 10th November 2008.

I would be delighted if you bookmarked document projects, subscribe and make a note in your diary.