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10th November – First in a two week series about Customer Communications Process Management October 20, 2008

Posted by Julian Bradder in cross selling, customer relationship management, document management, etl software.
Tags: document management, marketing, automated document factory, customer communications management, business, business process management, customer relationship, multi channel communcations, campaign management, document projects
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There is a lot of talk about technology in Customer Communications Management. I want to talk about the process side of CCM. How does it all glue together. What’s involved?

document projects starts its first series article on 10th November. From setting campaign objectives, to making sure that inserters finish every envelope to getting your promotion and message buzzing in cyberspace.

Process Description

Each day, I’ll be looking at key process steps and the controls and discipline needed around them to ensure that the overall customer communications management process functions.

I’m not promising anything definitive here but do hope that it will provide guidance as to the areas that your company will need to think about in updating its customer communications management approach.

Let’s throw this one up for discussion. Starting Monday, 10th November 2008.

I would be delighted if you bookmarked document projects, subscribe and make a note in your diary.

The new consumer October 27, 2008

Posted by Julian Bradder in Uncategorized.
Tags: alan lafley, customer communcations management, document projects, kotler, marketing communications
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Consumers want a conversation, to dialogue, to participate, to be more in control… We’re going from one dimensional, product myopic marketing to three dimensional marketing- that offers better solutions…more delightful experiences…and the opportunity for ongoing relationships.

Alan Lafley, CEO, Procter & Gamble.

(taken from presentation by Dr Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing)

This site is moving! October 31, 2008

Posted by Julian Bradder in Uncategorized.
Tags: customer communications management community, document projects, new web address
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Following excellent responses from customer, vendor and media organisations, this site will shortly be moving to a new web address.

This will allow us to develop and offer enhanced features for the benefit of the Customer Communications Management community .

The new web address will be:

www.customercommunicationscommunity.com

There is nothing live on that site yet!

Please follow this sticky for updates.

Many thanks

Document Projects Team

(Soon to be Customer Communications Community!)